Nokia experiments with location-based white space services in Cambridge, UK (video)

Following news of the first successful white space trials in Cambridge, UK, Nokia is now touting its research in the area with a demonstration of location-based services for the unlicensed spectrum. Traditionally, proponents of white space usage have positioned this unused portion of the airwaves as a viable, low-cost method of data transmission, but the Nokia folks have now demonstrated its ability to pinpoint one's location with much greater accuracy than either WiFi or cellular networks. Think of it as a counterpoint to NFC, if you will, but in the following clip, we're shown how an individual might move throughout a museum, and as they approach various exhibits, one's smartphone could provide supplemental information for the nearby artifacts. Beyond its use in museums, Nokia also foresees the technology as useful in the retail space, where businesses may provide consumers with promotions as they walk by. Currently, the necessary equipment to make this all possible is much too large to fit within a typical smartphone, but Nokia hypothesizes that the necessary chipsets and industry standards may be in place by 2015. Until then, you can dream of what might be with the following video.

Continue reading Nokia experiments with location-based white space services in Cambridge, UK (video)

Nokia experiments with location-based white space services in Cambridge, UK (video) originally appeared on Engadget on Sat, 28 Apr 2012 09:37:00 EDT. Please see our terms for use of feeds.

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Switched On: Big kicks, not all for starters

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The end of last week's Switched On left doubt for the future of dedicated devices that tread on the turf of smartphones. After all, funding is key to every major new product initiative and, despite the vast fortunes of many Silicon Valley engineers that have been accumulated via IPOs and acquisitions, few wish to take on the risk of fronting a new consumer device themselves.(In 2007, the handheld FlipStart PC was hatched from FlipStart Labs, funded by Vulcan Ventures, the investment arm of Microsoft co-founder Paul Allen.)

Most venture capitalists abhor the device business; it is a rare device that makes it to the spotlight of startup debutante balls such as DEMO, TechCrunch Disrupt, or Launch. Even most of the 94 companies at CES' Eureka Park were not developing end-user devices Where, then, can a device entrepreneur go for funding and pick up some publicity in the process?

Continue reading Switched On: Big kicks, not all for starters

Switched On: Big kicks, not all for starters originally appeared on Engadget on Sun, 29 Apr 2012 17:30:00 EDT. Please see our terms for use of feeds.

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