Thursday, August 9, 2012

Director of Communications, Women's Health - MPA Career Center



Director of Communications, Women's Health POSTED: Aug 09
Salary: Open Location: New York, New York
Employer: Rodale Type: Full Time - Experienced
Category: Public Relations/Communications Required Education: 4 Year Degree

About Rodale

Rodale is the authoritative source for trusted content in health, fitness, and wellness around the world. Rodale reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, inclu....more info

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Women?s Health is seeking a Director of Communications in its New York City office. This individual will lead the Women?s Health team and work with Corporate Management to create, develop and execute strategic communication plans that will support the brand?s multi-platforms, including the magazine, its website, mobile/digital initiatives, branded books, subscription websites and events.

This will also include supporting new launches and emerging platforms through both consumer and trade press. The magazine won an ASME award for General Excellence this year. This position reports to the Senior Director, Corporate Communications.

Responsibilities include: -Serve as key strategist for the brand on communications matters including long-term and monthly public relations outreach for consumer and trade media -Oversee all outreach for monthly issues including press releases, feature pitches and morning show opportunities -360-degree thinking as a marketing communications strategist, with strong conceptual and writing skills and ability to position brand effectively within the market -Oversee and manage department logistics for maximum efficiency?mailing list creation and maintenance, monthly mailings, file management, email blasting, project histories, booking guest travel -Create and manage event support around key brand franchises -Oversee the coordination of TV segments and print interviews inclusive of talking points, research, spokesperson preparation, and props, if needed -Some event publicity and travel


Ideal candidate will possess: -At least 6-7 years of related work experience, in-depth knowledge of media in order to recognize elements that can and should be publicized, and have demonstrated a record of success in increasingly responsible positions in the area of media relations; magazine and book publicity experience a must -Bachelor?s Degree in Journalism, English, Communications, Public Relations, Liberal Arts a plus -Strong relationships with key members of the media in various beats: television producers, print journalists, trade reporters, as well as key online/bloggers -High level of professionalism and the ability to work with all levels of the editorial and publishing staff -Working relationships with trade media -The ability to work in a fast-paced matrix structure and manage multiple activities simultaneously -Excellent writing skills -Interest in health and fitness a plus

About Women?s Health: From fitness and nutrition to beauty and style, Women's Health gives young women the tools they need to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women?s Health has quickly grown into a multimedia brand that includes branded books, mobile applications and renowned events. With 12 international editions covering 22 countries reaching more than 10 million readers every month, Women?s Health is the fastest-growing international women?s magazine in the world today. Named the 2011 ASME National Magazine Awards winner in the General Excellence in ?Fashion, Service and Lifestyle?, industry accolades for Women?s Health include earning the #2 spot on Adweek?s 2010 Hot List and the #1 spot on their 2008 ?10 Under 50? Hot List. Advertising Age also named Women?s Health their ?Magazine of the Year? in 2009 and gave the title the #2 spot on their 2008 A List. For more up-to-the-minute information visit www.womenshealthmag.com) and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women?s Health Magazine).



Rodale

New York NY

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Source: http://jobs.magazine.org/jobs/4874357/director-of-communications-women-s-health

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